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Browsing by Author Bui Ngoc Qui
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2025 | Signaling sustainability: How consumer's willingness to pay premium price for green products shapes green brand equity through ESG perceptions | Nguyen Duc Nhan Le; Nguyen Tuan Anh; Bui Ngoc Qui; Le Ngoc Linh; Vu Thanh Thao; Tran Minh Duc |
