Browsing by Author Cao Lan Phương

Showing results 1 to 3 of 3
Issue DateTitleAuthor(s)
2025How does meme marketing affect brand love and customer engagement: Moderator Role of Brand Reputation: Evidence from VietNam?Nguyễn Trần Mỹ Dung
2024Study about gen z's purchase intention of using eco-friendly packaging in ho chi minh city through the theory of planned behaviour (tpb) and altruistic - egoistic valuesNguyễn Trần Mỹ Dung
2025Study About The Impact of Blockchain Technology Application in Traceability on Gen Z’s Intention to Purchase Green Food in Ho Chi Minh City: The Moderating Role of Brand FamiliarityCao Lan Phương
Showing results 1 to 3 of 3