Browsing by Author Hoang Cuu Long

Showing results 1 to 10 of 10
Issue DateTitleAuthor(s)
2024Blockchain technology applications in retail branding: Insights from retailers in the developing worldHoang Cuu Long; Do Thi Hoang Mai; Quang Truong Huy; Hoang Thu Hang
2024Factors affecting customer engagement and brand loyalty in Vietnam FMCG: the moderation of artificial intelligenceHoang Cuu Long; Luc Tan Phan
2017Factors influencing consumers’ attitudes towards counterfeit luxury fashion brands: Evidence from VietnamHoang Cuu Long; Nguyen Nhat Vinh
2015The impact of market orientation and corporate social responsibility on firm performance: Evidence form VietnamHoang Cuu Long
2022The impact of social networking and the employer attractiveness on the intention to apply for jobsPhạm Thị Vân Anh
2025Investigating the mediating roles of learners motivation and expertise level in the relationship between chatGPT usage and problem-solving skills: a post-acceptance extension of tamHa Van Thu; Hoang Cuu Long; Pham Thi Truc Ly; Dang Van Thac
2019Market orientation, corporate social responsibility, and firm performance: the moderation role of relationship marketing orientationHoang Cuu Long
2025Mindfulness Practice and Work Performance: The Mediating Role of Emotional Intelligence and Psychological CapitalHoang Cuu Long; Ho Minh An; Pham Thi Phuong Dung; Nguyen Le Dinh Quy
2013The relationship among learning orientation, market orientation, entrepreneurial orientation, and firm performance of Vietnam marketing communications firmsHoang Cuu Long
2024SUCCESS FACTORS OF TELEMEDICINE STARTUP IN VIETNAM: THE ROADMAP TO TRANSFORM HEALTHCARE CUSTOMER BEHAVIORHoang Cuu Long; Do Le Duc Thuan
Showing results 1 to 10 of 10