Browsing by Author Hue Minh Nguyen

Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
2024Anti-Brand Activism in the Collectivist Orientation: The Case of Online-Consumers-Run CommunitiesHai-Ninh Do; Ngoc Bich Do; Tra My Nguyen; Hue Minh Nguyen
2025Exploring the relationship between hyper-personalization and customer intention in social media marketing the moderating role of technology anxietyHue Minh Nguyen; Quoc Bao To ; Tien Phat Mai; Thai Thuy Tien Nguyen
Showing results 1 to 2 of 2