Browsing by Author Huong Thao Luu

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Issue DateTitleAuthor(s)
2025Effect of KOLs' persuasiveness on impulsive buying behaviors: live streaming commerceMai Dong Tran; Kim Phuc Ta; Huong Thao Luu; Ngoc Bao Tram Ta; Minh Y Nhi Vo; Anh Sao Pham