Browsing by Author Lê Ánh Hồng

Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
2025Factors affecting emotions after impulsive buying behavior: Perspectives from big five personality and bandwagon trait/snob trait under the moderating impact of customer innovativeness and environment knowledge.Lê Hương Giang
2025The power of marketing storytelling: Its influence on brand love and customer engagementLê Ánh Hồng
Showing results 1 to 2 of 2