Browsing by Author Lê Thanh Trúc

Showing results 1 to 13 of 13
Issue DateTitleAuthor(s)
2022The association between empathy and social entrepreneurial intentions of University Students In Ho Chi Minh CityNguyễn Thị Phương Huyền
2022Effects of nostalgia marketing on perceived self-continuity and purchase intention - an empirical research study in Vietnamese food and beverage industryPhạm Gia Huy
2022Factors affecting the social entrepreneurial intentions of Z-generation in Ho Chi Minh CityHuỳnh Tô Minh Tuyết
2023FOMO' s origin results in post-purchasing regret in the fast fashion industry: The evidence from VietnamNguyễn Huy Bảo
2023Game brand coolness: Understanding the perceived brand coolness and its implications for brand love and brand loyalty for Generation Z in Vietnam in the context of game brandTăng Lê Thanh Hùng
2025The hidden architecture of workplace well-being: How psychosocial safety climate shapes employee mental health in modern workplaceTrần Thiên Ngân
2024Influence of crude oil prices, exchange rates on petroleum product prices: Empirical evidence in Vietnam in the period 2018-2023Đỗ Ngọc Anh Thư
2022Linking adoption readiness, personal innovativeness, and perceived risk to university students’ intention in using e-wallet: an empirical study in Ho Chi Minh CityLê Hồng Châu
2025Nature-driven innovation: How nature contact at work expands cognitive horizons through Attention Restoration Theory (ART)Nguyễn Ngọc Vy
2024Nurturing employee happiness: Unveiling the crucial link between job dedication and organizational support for a flourishing workplace cultureDương Đức Minh
2022The psychological factors affecting the consumption behavior of millennials in Vietnam during the COVID-19 pademicNguyễn Thị Huyền Trân
2023The role of live streaming in building consumer trust and engagement with social commerce sellers. an empirical study in fashion on the social networking platform-Tiktok in VietnamBùi Trung Nghĩa
2024Scrutinizing how product transformation salience influences perceived green brand coolness and green purchase intention in Vietnam: the moderating effect of consumer traceability knowledgeTăng Lê Thanh Hùng
Showing results 1 to 13 of 13