Browsing by Author Le Ngoc Linh

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Issue DateTitleAuthor(s)
2025Signaling sustainability: How consumer's willingness to pay premium price for green products shapes green brand equity through ESG perceptionsNguyen Duc Nhan Le; Nguyen Tuan Anh; Bui Ngoc Qui; Le Ngoc Linh; Vu Thanh Thao; Tran Minh Duc