Browsing by Author Le Vu Lan Oanh

Showing results 1 to 4 of 4
Issue DateTitleAuthor(s)
2026The evolution of influencer marketing in super connection era: Unpacking the roles of virtual and micro-InfluencersLe Vu Lan Oanh
2024How Ethical Behavior Is Considered in Different Contexts: A Bibliometric Analysis of Global Research TrendsLe Vu Lan Oanh; Patrizia Tettamanzi; Dinh Tien Minh; Maurizio Comoli; Kamel Mouloudj; Michael Murgolo; Mai Dang Thu Hien
2023How gamification affects online shopping behavior: An approach with youngsters (aged 16 - 30)Dinh Tien Minh; Le Vu Lan Oanh; Nguyen Diem Quynh
2026The impact of fear of death on green purchasing behavior among young consumers: the role of self-esteem as a moderatorLe Vu Lan Oanh; Dinh Tien Minh; Khoi Hoang Nguyen; Kamel Mouloudj
Showing results 1 to 4 of 4