Browsing by Author Ngan Thanh Nguyen

Showing results 1 to 5 of 5
Issue DateTitleAuthor(s)
2025Consumer sacrifice for sustainability and well-being: examining the moderating role of social value, self-actualization, and narcissismNgan Thanh Nguyen; Khoi Minh Nguyen
2025How Climate Change Anxiety Enhances Sustainable Trust and Consumption Behavior: Evidence From Vietnam and ItalyKhoi Minh Nguyen; Ngan Thanh Nguyen; Tra Linh Ngo; Thuy Thu Le
2025How ephemeral content marketing fosters brand love and customer engagementKhoi Minh Nguyen; Ngan Thanh Nguyen; Thao Thi Xuan Pham; Nhi Huynh Man Tran; Ngoc Chung Bao Cap; Vy Khanh Nguyen
2025The Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence from VietnamKhoi Minh Nguyen; Linh Thi Khanh Dinh; Tien Trong Ngo; Thuy Thi Thanh Phan; Phuc Dinh Hoang Nguyen; Huong Pham Minh Tran; Ngan Thanh Nguyen
2024Investigating Consumers' Purchase Resistance Behavior to AI-Based Content Recommendations on Short-Video Platforms: A Study of Greedy And Biased RecommendationsKhoi Minh Nguyen; Ngan Thanh Nguyen; Nhu Thi Quynh Ngo; Ngoc Thi Hong Tran; Hien Thi Thu Nguyen
Showing results 1 to 5 of 5