Browsing by Author Ngan Thanh Nguyen

Showing results 1 to 5 of 5
Issue DateTitleAuthor(s)
2025Consumer sacrifice for sustainability and well-being: examining the moderating role of social value, self-actualization, and narcissismNgan Thanh Nguyen
2025How Climate Change Anxiety Enhances Sustainable Trust and Consumption Behavior: Evidence From Vietnam and ItalyKhoi Minh Nguyen
2025How ephemeral content marketing fosters brand love and customer engagementKhoi Minh Nguyen
2025The Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence from VietnamKhoi Minh Nguyen
2024Investigating Consumers' Purchase Resistance Behavior to AI-Based Content Recommendations on Short-Video Platforms: A Study of Greedy And Biased RecommendationsKhoi Minh Nguyen
Showing results 1 to 5 of 5