Browsing by Author Ngoc Kim Loan Doan

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Issue DateTitleAuthor(s)
2025Investigating the psychological and social mechanisms of impulse buying through loss aversion in flash sales a case study in Ho Chi Minh CityHai-Ninh Do; Thi Dan Uyen Nguyen; Vo Thao Phuong Pham; Huu Khanh Quynh Nguyen; Ngoc Kim Loan Doan