Browsing by Author Ngoc Thi Hong Tran
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2024 | Investigating Consumers' Purchase Resistance Behavior to AI-Based Content Recommendations on Short-Video Platforms: A Study of Greedy And Biased Recommendations | Khoi Minh Nguyen; Ngan Thanh Nguyen; Nhu Thi Quynh Ngo; Ngoc Thi Hong Tran; Hien Thi Thu Nguyen |

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