Browsing by Author Nhu Thi Quynh Ngo

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Issue DateTitleAuthor(s)
2024Investigating Consumers' Purchase Resistance Behavior to AI-Based Content Recommendations on Short-Video Platforms: A Study of Greedy And Biased RecommendationsKhoi Minh Nguyen; Ngan Thanh Nguyen; Nhu Thi Quynh Ngo; Ngoc Thi Hong Tran; Hien Thi Thu Nguyen