Browsing by Author Phong Dong Nguyen

Showing results 1 to 4 of 4
Issue DateTitleAuthor(s)
2026Motivation pathways from celebrity brand love to event co-creation and pay-a-premium intentions for generation Z consumersNhi Thao Ho-Mai; Phong Dong Nguyen; Vinh Trung Tran; Vien Ky Nguyen; Tram Huyen Thi Thai; Hue Kim Thi Nguyen; Phuong Kim Thi Tran
2023The role of organizational justice and job satisfaction in mitigating turnover intention of emotionally exhausted employees: evidence from VietnamPhong Dong Nguyen; Nguyen Phong Nguyen; Lam D. Nguyen; Thu Ha Le
2026Sustainable tourism begins in the itinerary: scale development and validation of the ethically minded tourist behaviorNhi Thao Ho-Mai; Phuong Kim Thi Tran; Vinh Trung Tran; Hue Kim Thi Nguyen; Phong Dong Nguyen
2026When express bespoke tailoring meets tourism: a meaning-transfer model from customer luxury experience to destination marketingNhi Thao Ho-Mai; Phuong Kim Thi Tran; Vinh Trung Tran; Phong Dong Nguyen