Browsing by Author Phuong Kim Thi Tran

Showing results 1 to 3 of 3
Issue DateTitleAuthor(s)
2025The coolness of social behaviors: a branding perspective in alcohol consumptionKhai Trieu Tran; Phuong Kim Thi Tran
2023Destination social responsibility drives destination brand loyalty: a case study of domestic tourists in Danang city, VietnamPhuong Kim Thi Tran; Hue Kim Thi Nguyen; Loc Thi Nguyen; Hong Thi Nguyen; Thanh Ba Truong; Vinh Trung Tran
2024How celebrity attachment influences event participation intentions: from the customer-relationship theory and attachment theory approachesPhuong Kim Thi Tran; Nhi Thao Ho-Mai; Nhi Uyen Thi Nguyen; Uyen Phuong Thi Mai; Nhi Uyen Ngoc Nguyen; Duong Hai Thi Bui; Huy Van Le; Vinh Trung Tran
Showing results 1 to 3 of 3