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Tạ Kim Phúc
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Showing results 1 to 2 of 2
Issue Date
Title
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2025
From trust to regret- the impact of live streaming commerce on impulse buying and the consequences on return intention
Tạ Kim Phúc
2024
KOLs’ Perceived Persuasiveness: Consumer Impulse Buying Behavior On KOLs’ TikTok Live Streaming Commerce
Tạ Kim Phúc
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