Browsing by Author Thi Kim Phuong Tran

Showing results 1 to 6 of 6
Issue DateTitleAuthor(s)
2025Cultural heritage and blockchain protecting and monetizing local knowledge in tourismYou-De Dai; Thi Kim Phuong Tran; Jian-Xiong Zheng; Ky Vien Nguyen; Wai Wai
2025How online celebrity brand equity drive visit intentions an application of belief-desire-intention modelThao Nhi Ho-Mai; Thi Kim Phuong Tran; Thi Kieu Anh Mai
2021Impact of Intention to Use Reused Wastewater for Community Statisfaction in VietnamThi Nguyet Minh Hoang; Thi Thu Hoai Nguyen; Thi Kim Lien Tran; Thi Kim Phuong Tran; Thi Diep Uyen Doan
2025The impact of tiktok shop livestreams on impulsive buying behavior of gen z consumers in vietnam a case study on cosmetic productsYou-De Dai; Thi Kim Phuong Tran
2025Investigating customer-oriented organizational citizenship behavior (co-ocb) of frontline employees in the hospital industryThi Ngoc Ly Nguyen; Thi Kim Phuong Tran; Thi Hoai Thanh Doan
2025Redefining emotional labor in ai-enhanced hospitality integrating role and identity theories with ai anxiety as a moderatorYou-De Dai; Thi Kim Phuong Tran; Nu Kha Uyen Ton; Ky Vien Nguyen