Browsing by Author Tien Trong Ngo

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Issue DateTitleAuthor(s)
2025The Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence from VietnamKhoi Minh Nguyen; Linh Thi Khanh Dinh; Tien Trong Ngo; Thuy Thi Thanh Phan; Phuc Dinh Hoang Nguyen; Huong Pham Minh Tran; Ngan Thanh Nguyen