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Browsing by Author Vien Ky Nguyen
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2026 | Motivation pathways from celebrity brand love to event co-creation and pay-a-premium intentions for generation Z consumers | Nhi Thao Ho-Mai; Phong Dong Nguyen; Vinh Trung Tran; Vien Ky Nguyen; Tram Huyen Thi Thai; Hue Kim Thi Nguyen; Phuong Kim Thi Tran |
| 2026 | Untangling cognitive–affective pathways from film brand attachment to destination loyalty | Vien Ky Nguyen; Nga Quynh Thi Vo; Quan Minh Lam; Nhat Thong Thi Nguyen; Vinh Trung Tran; Phuong Kim Thi Tran |
