Communities and Collections

Research Paper

Author(s): Nguyễn Tuấn Anh (2025)

In the context of growing trends towards green lifestyles and sustainable development, consumers are paying more and more attention to brand's ESG. They often tend to prioritize brands committed to environmental protection, social contribution and transparent governance. Being aware of that before deciding to buy GPs, they recognized this as part of their personal responsibility in creating positi

Research Paper

Author(s): Nguyễn Bảo Quỳnh Anh (2025)

The Portuguese banking sector has undergone significant transformations in recent years, especially after the global financial crisis. The need for banks to adapt to challenging economic conditions and maintain competitiveness has made marketing strategies more important than ever. This report focuses on analyzing and predicting the effectiveness of marketing campaigns in the Portuguese banking se

Research Paper

Author(s): Trần Ngọc Đăng Khoa (2025)

Playing a vital role of university students’ education, teamwork skills improve academic achievement and prepare students for the demands of the workplace. also, thanks to the digital transformation in every aspect of life, there has been an increasing trend among students to take advantage of hybrid working style in university projects. therefore, this research was carried out to assess the facto

Research Paper

Author(s): Nguyễn Thị Thanh Hương (2025)

In recent years, Vietnam’s financial market has been assessed as high volatility, with stock prices often experiencing sudden shifts due to macroeconomic factors, regulatory policies, and investor sentiment. This complexity poses significant challenges for novice investors, who frequently struggle with analyzing market data and making informed decisions. Their limited financial literacy and restri

Research Paper

Author(s): Trịnh Thiên Thanh Trúc (2025)

Chuỗi giá trị toàn cầu (GVC) gần đây đã trở thành một vấn đề phát triển quan trọng và thu hút sự chú ý trong cộng đồng. Các nghiên cứu thực nghiệm về bản chất đặc thù của các doanh nghiệp (quy mô nhỏ) trong GVC vẫn còn khan hiếm. Vì vậy, nghiên cứu này xem xét thực nghiệm liệu quy mô và vị trí địa lý của doanh nghiệp đến từ 11 quốc gia mới nổi trong khoảng thời gian từ 2003 đến 2022 có ảnh hưởng đ

Research Paper

Author(s): Trần Uyển Vi Vi (2025)

Nowadays, consumers prioritize choosing sustainable and environmentally friendly products that have motivated businesses to implement strategies aimed at protecting the environment and developing alternative solutions. Since then, there arises a remarkable demand for environmentally friendly and humane products and services.”However, misleading and exaggerated green advertising reduces consumers'