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Issue Date	Title	Author(s)
2025	Redefining emotional labor in ai-enhanced hospitality integrating role and identity theories with ai anxiety as a moderator	You-De Dai; Thi Kim Phuong Tran; Nu Kha Uyen Ton; Ky Vien Nguyen
2025	Promoting willingness to intergrate sustainable accounting and reporting towards the sustainable performance of SMEs	Thi Kim Thoa Dau; Bich Chau Dao
2025	Overview of research on factors affecting greenhouse gas emissions disclosure	Phuong Hien Nguyen; Duc Long Huynh
2025	Open finance in vietnam potential, challenges, and lessons learned towards inclusive growth	Dang Khoa Nguyen; Kim Ngan Tran
2025	Mapping the research fronts of sustainable marketing a bibliometric review from 1900 to 2025 a systematic literature review using analysis of co-citation	Pham Ngoc Thu Trang; Angelina Nhat Hanh Le
2025	Linking stakeholder and regulatory pressures to environmental disclosure quality the mediating role of environmental management accounting	Lien Thi Thuy Duong; Hoa Anh Tran; Trang Cam Hoang
2025	Investigating the psychological and social mechanisms of impulse buying through loss aversion in flash sales a case study in Ho Chi Minh City	Hai-Ninh Do; Thi Dan Uyen Nguyen; Vo Thao Phuong Pham; Huu Khanh Quynh Nguyen; Ngoc Kim Loan Doan
2025	Intrinsic and extrinsic motivations affect customer citizenship behavior in ordering food via apps multi-group analysis by marital status, income, and frequency of use	Angelina Nhat Hanh Le; Hien-Bich Thi Tang
2025	How online celebrity brand equity drive visit intentions an application of belief-desire-intention model	Thao Nhi Ho-Mai; Thi Kim Phuong Tran; Thi Kieu Anh Mai
2025	Greenwashing to boycott a regulatory focus pathway in the hospitality and tourism industry	Phuong Quang Thi; Nguyen Tan Trung; Bui Thanh Trang; Thac Dang Van
2025	Green marketing and young consumers’ responses during uncertainty evidence from an emerging country	Ngoc Bich Do; Hai-Ninh Do; Hoang-Khang Du
2025	From skepticism to action the role of cognitive and affective routes in green EV purchase intentions in Vietnam	Angelina Hanh Nhat Le; Hoang Nhat Minh La; Julian Ming Sung Cheng; Quynh Trang Tran; Minh Tri Phan; Ngoc Bao Ngan Nguyen; Ngoc Linh Le
2025	From green altruism and ecotourism attitude to visit intention enhancing ecotourism intentions through an extended tpb framework	Tich Vinh Tran; Thi Thao Nguyen Tong; Thi Yen Tram Nguyen; Thi Lam Oanh Pham; Thi Hong Hanh Nguyen; Kim Thao Nguyen
2025	Fintech use cases for generation z travel to vietnam a systematic literature review	Tam Anh Tran; Huu Anh Truong; Lanh Nguyen; Ngoc Luong; Quynh Mai
2025	Factors affecting the digital transformation in operational process of commercial banks in Vietnam	Thi Anh Thu Pham; Huynh Bao Ngoc Nguyen
2025	Exploring the relationship between hyper-personalization and customer intention in social media marketing the moderating role of technology anxiety	Hue Minh Nguyen; Quoc Bao To ; Tien Phat Mai; Thai Thuy Tien Nguyen
2025	Exploring the path from gamification to green consumption behavior the roles of perceived enjoyment, green attitude, and green advertising	Ngan Doan Ngoc Bao; Thinh Ngo Vu Truong; Y Tran Thi Nhu; Thinh Nguyen Huu; Nguyen Phan Sy; Bao Diep Quoc
2025	Exploring the impact of extra-industry stakeholder ties on green innovation the mediating role of network resource acquisition	Tri Phuong Nguyen; Chieh-Sheng Lin; Thanh Trang Bui; Thac Dang-Van
2025	Examining the mediating influence of financial instrument disclosure in the relationship between foreign ownership and earnings per share of banks in Vietnam	Thi Thu Hien Nguyen; Phuoc Bao An Nguyen; Thi Thu Nguyet Nguyen; Quoc Viet Phung
2025	Esg performance and firm value in emerging markets the moderating role of board independence	Diep Duong Ngoc; Duong Bui Van; Trang Cam Hoang