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RESEARCH PROJECTS : [2072]
Research Paper
Factors affecting consumers’ purchasing behavior in the green cosmetics industry: The case study of generation z in Ho Chi Minh CityAuthor(s): Nguyễn Thanh Hồng (2025)
Research Paper
The Impact of AI Chatbot on Sustainable Tourism Destination Brand Image and Authenticity: Exploring the Moderating Role of Nature Connectedness and Personal InnovativenessAuthor(s): Nguyễn Đặng Kim Ngân (2025)
Research Paper
Corporate social responsibility (CSR) activity indirectly affects customers's buying behavior in the fast fashion industry in Vietnam: Customer’s loyalty to local brandsAuthor(s): Trần Hữu Kim Quý (2025)
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Author
- 54 Lê Thị Hồng Minh
- 54 Đinh Tiên Minh
- 46 Nguyễn Ngọc Danh
- 41 Hoàng Trọng
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- 28 Từ Thị Kim Thoa
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- 24 Đỗ Thị Hải Ninh
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Availability
- 2064 Full texts
- 8 Only abstracts
