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RESEARCH PROJECTS : [2107]

Research Paper

The moderating role of economic development in the esg-financial performance relationship: Insights from listed asian firms

Author(s): Phan Anh Tuấn (2025)

Research Paper

Ảnh hưởng của chính sách thuế đến nhu cầu tiêu dùng xanh và tăng trưởng phát triển bền vững của sinh viên UEH

Author(s): Nguyễn Thị Thu (2025)

Research Paper

Evaluating the impact of Mega Live on e-commerce platforms on impulse buying intention: Ho Chi Minh City GenZ consumers’ perspectives

Author(s): Đỗ Hải Anh (2025)

Research Paper

What Shapes User Trust in Customer Service AI-Chatbots: Assessing Ethical Considerations through FATAA Principles for Improved Satisfaction and Recommendation Intention

Author(s): Bùi Trần Mai Thy (2025)

Research Paper

The moderating role of entrepreneurship education in advancing sdgs: Empowering housewives' sustainable entrepreneurial intentions in online business

Author(s): Hà Thu Huyền (2025)

Research Paper

The role of Ho Chi Minh City consumers’ willingness to pay a premium for green products in enhancing green brand equity: The mediating effect of consumer’s esg perceptions

Author(s): Nguyễn Tuấn Anh (2025)

Research Paper

Analysis and predicting of portuguese banking marketing campaign effectiveness

Author(s): Nguyễn Bảo Quỳnh Anh (2025)

Research Paper

Team effectiveness in a hybrid work environment among university students in Ho Chi Minh City: The moderating role of self-determination in the process of group working

Author(s): Trần Ngọc Đăng Khoa (2025)

Research Paper

AI-Powered Investment Advisor: Enhancing Financial Decisions with NLP and Predictive Analytics

Author(s): Nguyễn Thị Thanh Hương (2025)

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