Nhà nghiên cứu trẻ UEH : [1871] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 261 to 280 of 1871
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Issue DateTitleAuthor(s)
2025Customer experience impact on brand equity of Vietnamese digital banking services with mediating influence of social media marketing activitiesNguyễn Thế Vinh
2025The impact of green credit on air pollution and bank performance – a sustainable financial solution from the case of china and lessons for VietnamLê Diệp Lý
2025How AI-based recommendations on short video platforms drive tourists’ decisions: A study of destination authenticity with evidence from VietnamNguyễn Trần Mai Phương
2025Study on factors affecting the online cosmetic buying behavior of students of Can Tho City UniversitiesTrần Thị Thanh Thảo
2025Research on factors affecting students' investment behavior in the stock market in Ho Chi Minh CityNguyễn Ngọc Mai Thùy
2025Investigating the influence of green human resources management on environmental performance through green innovation, green behavior and green culture in Ho Chi Minh CityNguyễn Thanh Nhật Minh
2025Chuyển đổi xanh và lợi thế cạnh tranh xanh: Phân tích các yếu tố nội tại trong doanh nghiệp thị trường FMCG tại Việt NamBùi Thế Vinh
2025The moderating role of economic development in the esg-financial performance relationship: Insights from listed asian firmsPhan Anh Tuấn
2025Ảnh hưởng của chính sách thuế đến nhu cầu tiêu dùng xanh và tăng trưởng phát triển bền vững của sinh viên UEHNguyễn Thị Thu
2025Evaluating the impact of Mega Live on e-commerce platforms on impulse buying intention: Ho Chi Minh City GenZ consumers’ perspectivesĐỗ Hải Anh
2025What Shapes User Trust in Customer Service AI-Chatbots: Assessing Ethical Considerations through FATAA Principles for Improved Satisfaction and Recommendation IntentionBùi Trần Mai Thy
2025The moderating role of entrepreneurship education in advancing sdgs: Empowering housewives' sustainable entrepreneurial intentions in online businessHà Thu Huyền
2025The role of Ho Chi Minh City consumers’ willingness to pay a premium for green products in enhancing green brand equity: The mediating effect of consumer’s esg perceptionsNguyễn Tuấn Anh
2025Analysis and predicting of portuguese banking marketing campaign effectivenessNguyễn Bảo Quỳnh Anh
2025Team effectiveness in a hybrid work environment among university students in Ho Chi Minh City: The moderating role of self-determination in the process of group workingTrần Ngọc Đăng Khoa
2025AI-Powered Investment Advisor: Enhancing Financial Decisions with NLP and Predictive AnalyticsNguyễn Thị Thanh Hương
2025Vai trò quyết định của quy mô, vị trí địa lý và khả năng Công nghệ trong việc thúc đẩy sự hội nhập của các doanh nghiệp vào chuỗi giá trị toàn cầu ở các Quốc Gia mới nổiTrịnh Thiên Thanh Trúc
2025Greenwashing: Understanding customer intentions towards green financial services in Vietnamese BanksTrần Uyển Vi Vi
2025Green Marketing and Vietnamese Gen Z consumers' Green Purchase Behaviours: An empirical study in FMCG sectorMai Thị Phúc
2025Fostering sustainable purchase behavior by blockchain-enabled reviews and QR code traceability: The impact of sustainable marketing on brand loveVõ Trần Khánh Hà
Collection's Items (Sorted by Submit Date in Descending order): 261 to 280 of 1871
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