The impact of self-perceived creativity: A cognitive approach to shaping e-entrepreneurial intention in Vietnam

Abstract

Objective: The aim of this research is to reassess the impact of self-perceived creativity and social media usage on E-entrepreneurial intention, as suggested by prior studies. Additionally, it explores factors linked to students' cognitive function and decision-making processes to gain deeper insights into the intention to pursue E-entrepreneurship. Participants: A cohort of 400 high school and university students in Ho Chi Minh City participated in this study through completion of a Google Form questionnaire. Following data collection, 363 responses were suitable for analysis utilizing SPSS and SmartLPS 4 software. Method: The research methodology adopted in this study was quantitative. Questionnaires incorporating Likert, interval, ordinal, and ratio scale measurements were distributed amongst the respondents for data collection purposes. Conclusions: The influence of social media utilization, self-perceived creativity, and additional factors on e-entrepreneurial intention is examined. Furthermore, the study deliberates on practical implications and contributions to inform future research.