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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/75132
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dc.contributor.advisorHồ Trần Quốc Hảien_US
dc.contributor.authorLee Chang Myen_US
dc.contributor.otherTrần Thị Bảo Ngọcen_US
dc.contributor.otherNguyễn Đại Uyen_US
dc.contributor.otherQuan Tường Vyen_US
dc.date.accessioned2025-06-26T03:48:22Z-
dc.date.available2025-06-26T03:48:22Z-
dc.date.issued2025-
dc.identifier.urihttps://digital.lib.ueh.edu.vn/handle/UEH/75132-
dc.description.abstractIn the context of intensifying competition for talent and increasing pressure for digital transformation, attracting young, capable professionals has become a significant challenge for businesses in Vietnam. Management Trainee programs are viewed as a strategic tool for building employer branding; however, the extent to which key elements of these programs influence employer attractiveness remains unclear, particularly in the context of the young labor market in Ho Chi Minh City. This study employs a mixed-method approach, combining quantitative surveys (n = 328) and qualitative expert interviews, to provide a multidimensional analysis of how factors such as communication, Corporate Social Responsibility, and career development pathways shape applicants' perceptions. Quantitative findings confirm the statistically significant contribution of eight independent variables (R² = 0.835), while qualitative analysis reveals a "self-reinforcing cycle" mechanism driven by the experiences of former Management Trainee participants. Based on these findings, the study proposes strategies to optimize Management Trainee programs, focusing on the three factors with the highest impact coefficientsen_US
dc.format.medium96 p.en_US
dc.language.isoenen_US
dc.publisherUniversity of Economics Ho Chi Minh Cityen_US
dc.relation.ispartofseriesGiải thưởng Nhà nghiên cứu trẻ UEH 2025en_US
dc.subjectEmployer brandingen_US
dc.subjectEmployer Attractivenessen_US
dc.subjectManagement Trainee programen_US
dc.titleUnveiling the impact of management trainee programs on employer attractiveness: Empirical evidence from Ho Chi Minh Cityen_US
dc.typeResearch Paperen_US
ueh.specialityKinh tếen_US
ueh.awardGiải Cen_US
item.cerifentitytypePublications-
item.openairetypeResearch Paper-
item.grantfulltextreserved-
item.languageiso639-1en-
item.fulltextFull texts-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
Appears in Collections:Nhà nghiên cứu trẻ UEH
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