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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/75492
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dc.contributor.advisorNguyễn Quốc Anhen_US
dc.contributor.authorLê Quốc Thốngen_US
dc.contributor.otherThái Gia Nghien_US
dc.contributor.otherPhan Văn Khoaen_US
dc.contributor.otherTrần Uyển Vi Vien_US
dc.date.accessioned2025-07-10T08:39:48Z-
dc.date.available2025-07-10T08:39:48Z-
dc.date.issued2025-
dc.identifier.urihttps://digital.lib.ueh.edu.vn/handle/UEH/75492-
dc.description.abstractThis research focuses on analyzing the impact of Corporate Social Responsibility (CSR), complements the SDGs, on Green Brand Equity (GBE), with Green Brand Image (GBI) and Green Satisfaction (GS) as a mediator. Customers of commercial banks in Ho Chi Minh City were the study's target respondents, and a non-probability convenience sample technique was employed. A total of 350 samples were gathered and screened, yielding a 94.09% response rate. The collected samples were measured and tested by SPSS, AMOS, and SMARTPLS software. These findings suggest that CSR has a beneficial impact on GBI, GS, and GBE. Furthermore, the study has emphasized the mediating role of GBI in the impact of CSR on GBE. In order to improve GBI, GS, and GBE in the Vietnamese commercial banking sector, this study offers empirical data on the significance of implementing CSR in conjunction with the SDGsen_US
dc.format.medium70 p.en_US
dc.language.isoenen_US
dc.publisherUniversity of Economics Ho Chi Minh Cityen_US
dc.relation.ispartofseriesGiải thưởng Nhà nghiên cứu trẻ UEH 2025en_US
dc.subjectCorporate Social Responsibilityen_US
dc.subjectSustainable Development Goalsen_US
dc.subjectGreen Brand Image (GBI)en_US
dc.subjectGreen Satisfaction (GS)en_US
dc.subjectBankingen_US
dc.titleCorporate social responsibility (CSR) complements the sustainable development goals (sdgs) and green brand strategy of Vietnamese commercial Banksen_US
dc.typeResearch Paperen_US
ueh.specialityTài chính - Ngân hàngen_US
ueh.awardGiải Cen_US
item.openairetypeResearch Paper-
item.fulltextFull texts-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
item.languageiso639-1en-
item.grantfulltextreserved-
Appears in Collections:Nhà nghiên cứu trẻ UEH
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