The impact of compulsive AI Chatbot usage on innovative behavior among university Students in Ho Chi Minh City: The mediating role of creative self–efficacy and the moderating role of organizational AI readiness

Abstract

In the context of continuous developments in the digital age, the rise of search engines and tools assisting human knowledge acquisition has seen significant improvements. The initial appearance of AI Chatbots in 2022, exemplified by the release of OpenAI’s large language model, marked the start of a chatbot boom, significantly impacting various aspects of human life. Thus, innovation, particularly human–centered innovation, becomes remarkably more significant than ever since. In terms of education, the ability to think creatively and generate novel ideas becomes increasingly essential. However, while AI chatbots offer immense potential for learning, their widespread adoption also raises concerns, particularly regarding over-reliance and its impact on innovative skills. While extensive research has explored AI chatbot usage in professional and business contexts, studies on its influence in education, particularly among students, remain limited. Addressing this gap, this study investigates the effects of compulsive AI Chatbot usage on innovative behavior, a critical factor in academic and professional success. Specifically, this study examines both direct and indirect effects, with Creative Self–Efficacy as a mediator and Organizational AI Readiness as a moderator. Utilizing both qualitative and quantitative methods, data was collected from a survey of 302 university students in Ho Chi Minh City, the results revealed a significant relationship among Compulsive AI Chatbot Usage, Creative Self–Efficacy, Organizational AI Readiness and Innovative Behavior, highlighting the complex interplay between AI reliance and students’ innovative capacities. This research offers an in–depth examination of the effects of compulsive AI Chatbot usage on innovative behavior and provides recommendations for enhancing organizational AI readiness in higher education institutions, ensuring that AI tools serve as catalysts for innovation rather than barriers to original thinking