The Influence of Corporate Social Responsibility on Employees' Pro-Societal and Self-Serving Opportunistic Behaviors: Exploring Dual Mediation Through Self-Verification and Person-Organization Fit

Abstract

This study investigates the influence of corporate social responsibility (CSR) efforts on pro-societal behaviors and self-serving opportunistic behaviors (SOB) exhibited by employees. Employing a two-wave data collection method, 280 responses were obtained from hospitality employees in the USA. The findings indicate that CSR initiatives by hospitality companies enhance employees’ pro-societal behaviors, while having no impact on their SOB. Furthermore, CSR endeavors serve as an indirect barrier against SOB, facilitated by the mediating mechanism of self-verification. Both self-verification and person-organization fit (POF) play mediating roles in the effects of CSR on pro-societal behaviors. Additionally, organizational tenure moderates CSR’s effects on self-verification and POF, with these effects being more pronounced among long-tenured employees compared to short-tenured ones. This study contributes to the hospitality literature by introducing a moderated dual-mediation model elucidating the manner and timing of CSR’s influence on both positive and negative behaviors among hospitality employees.