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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/76338
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dc.contributor.authorNguyễn Xuân Quỳnh Maien_US
dc.date.accessioned2025-09-15T07:21:39Z-
dc.date.available2025-09-15T07:21:39Z-
dc.date.issued2025-
dc.identifier.urihttps://digital.lib.ueh.edu.vn/handle/UEH/76338-
dc.format.medium83 p.en_US
dc.language.isoenen_US
dc.publisherUniversity of Economics Ho Chi Minh Cityen_US
dc.relation.ispartofseriesGiải thưởng Nhà nghiên cứu trẻ UEH 2025en_US
dc.titleThe impact of advertising value on social media platforms on the purchase intention of Generation Z consumers in Vietnamen_US
dc.typeResearch Paperen_US
ueh.specialityKhoa Tài chínhen_US
ueh.awardGiải Aen_US
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.grantfulltextreserved-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.fulltextFull texts-
item.openairetypeResearch Paper-
Appears in Collections:Nhà nghiên cứu trẻ UEH
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