Browsing by Author Đỗ Ngọc Bích

Showing results 1 to 10 of 10
Issue DateTitleAuthor(s)
2025Consumers’ fraudulent return proclivity and ai adoption: The moderating role of technology familiarityBùi Minh Duyên
2025Exploring Green Consumerism and Adoption Intention for Online Subscription-Based Rental Apps Model: An Extended MGDB ApproachLương Ngọc Di An
2025The explosion of “fandom culture” and idol goods purchase intention. an empirical research in VietnamPhạm Minh Thư
2025Factors affecting UEH student’s buying behavior with brands publicly having ESG activitiesLê Thị Minh Giang
2023Firm’s innovation activities across ASEAN countries: Examining the impacts of management experience, management practices and the moderator role of female- led CEOĐỗ Ngọc Bích
2025Green minds, clean life: How does a sustainability-oriented university convert norms into pro-environmental behaviors with the moderating effect of ai adoptionMai Văn Mãy
2024How do big 5 personality traits impact university brand value co- creation intention?Hoàng Bảo Tâm
2023The impact of access to finance and business environment on firm innovation in Vietnam: The moderator role of working experience of a top managerNguyễn Thị Hồng Thu
2023Negative online word of mouth: the further understanding towards its impact on anti-brand activism and the moderator role of psychological discomfortNguyễn Thanh Trúc
2025The role of cold chain e-logistics service quality and traceability label on consumers repurchase intention on traceable fresh food e-commerce platforms in Ho Chi Minh CityHuỳnh Phương Anh
Showing results 1 to 10 of 10