Browsing by Author Bang Nguyen Viet

Showing results 1 to 10 of 10
Issue DateTitleAuthor(s)
2024Corporate social responsibility and behavioral intentions in an emerging market: The mediating roles of green brand image and green trustBang Nguyen Viet
2025Customer incivility's antecedents and outcomes: a case study of Vietnamese restaurants and hotelsBang Nguyen Viet
2024Customer incivility: cause and effect in the food and beverage industry in VietnamBang Nguyen Viet
2018Effects of service quality on customer satisfaction and customer loyalty: A case of 4- and 5-star hotels in Ho Chi Minh City, VietnamHo Dinh Phi
2019Factors effect on tourist loyalty: a Case Study of Homestay Tourism in Ben Tre (Southern Vietnam)Si Van Nguyen
2025How does gamification affect learning effectiveness? The mediating roles of engagement, satisfaction, and intrinsic motivationBang Nguyen Viet
2024Human–Human Interactions’ Influence on Impulse-Buying Intention in Live Commerce: The Roles of Guanxi, co-Viewer Trust, and GamificationBang Nguyen Viet
2025The impact of counterproductive work behavior on organizational citizenship behavior: the moderating role of moral identity and organizational justiceBang Nguyen Viet
2024Sustaining organizational customers' consumption through corporate social responsibility and green advertising receptivity: the mediating role of green trustBang Nguyen Viet
2025The synergy of immersion and basic psychological needs satisfaction: Exploring gamification's impact on student engagement and learning outcomesBang Nguyen Viet
Showing results 1 to 10 of 10