Browsing by Author Bang Nguyen-Viet

Showing results 1 to 13 of 13
Issue DateTitleAuthor(s)
2023A study on the influence of Eco-labels and green advertising on green brand equity in emerging marketBang Nguyen-Viet
2023Attitudes towards gamification advertising in Vietnam: a social commerce contextHai Ho Nguyen
2023Dataset on the effect of gamification elements on learning effectiveness among Vietnamese studentsBang Nguyen-Viet
2023How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibilityHoa Pham
2024The Impact of Lecturer Incivility on Student Academic Performance and the Role of Social Support in Vietnamese Higher EducationBang Nguyen-Viet
2023Modeling consumers' purchase intention for environment-friendly packaged products: An empirical study in VietnamBang Nguyen-Viet
2024Promoting fintech: driving developing country consumers' mobile wallet use through gamification and trustSaleem ur Rahman
2024The role of social support on frontline employees' revenge motivation in customer incivility: a case study of the banking industry in an emerging marketBang Nguyen-Viet
2023The role of knowledge management in driving academic advancement: empirical examination from the lens of the social cognitive theoryQuang Huan Ngo
2023Toward sustainable development and consumption: The role of the green promotion mix in driving green brand equity and green purchase IntentionKhai Cong Dinh
2023Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashingSaleem ur Rahman
2024Understanding Gamification Advertising Effectiveness in an S-Commerce Context: A Study in an Emerging MarketBang Nguyen-Viet
2024Vietnamese consumer's perspective on green beauty care products: Exploring the impact of animal welfare concerns and skepticism toward green advertisingBang Nguyen-Viet
Showing results 1 to 13 of 13