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Browsing by Author Dương Vũ Hà My
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2025 | The influence of perceived personalization on brand loyalty: The moderating role of intensity of TikTok use | Dương Vũ Hà My |
| 2025 | Unveiling the Impact of Signals from Livestreaming on Impulsive Buying: A Dual Approach Using Signaling and Social Exchange Theories | Bùi Nguyễn Mai Trâm |
