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Browsing by Author Hoa Pham
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2023 | How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility | Hoa Pham; Huu Phuc Dang; Bang Nguyen-Viet |
