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Khoi Minh Nguyen
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Showing results 1 to 5 of 5
Issue Date
Title
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2025
Consumer sacrifice for sustainability and well-being: examining the moderating role of social value, self-actualization, and narcissism
Ngan Thanh Nguyen
2025
How Climate Change Anxiety Enhances Sustainable Trust and Consumption Behavior: Evidence From Vietnam and Italy
Khoi Minh Nguyen
2025
How ephemeral content marketing fosters brand love and customer engagement
Khoi Minh Nguyen
2025
The Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence from Vietnam
Khoi Minh Nguyen
2024
Investigating Consumers' Purchase Resistance Behavior to AI-Based Content Recommendations on Short-Video Platforms: A Study of Greedy And Biased Recommendations
Khoi Minh Nguyen
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