Browsing by Author Minh T.H. Le

Showing results 1 to 7 of 7
Issue DateTitleAuthor(s)
2025A Comparison of Yen's Q3Thuy T.T. Do; Minh T.H. Le
2024Enhance the effectiveness of affiliate marketing on Tiktok for young peopleMinh T.H. Le
2025Exploring the dichotomy between brand addiction and brand love: a comprehensive analysisMinh T.H. Le; Thao K. Nguyen; Robert McClelland; Pedro Antunes; Nguyen Hoang Thuan
2023Extending the theory of reasoned action to understand fast fashion by younger consumersMinh T.H. Le
2024Fostering product quality and Brand Trust by QR code traceability and customer reviews: The moderating role of brand reputation in BlockchainMinh T.H. Le
2024How does influencer marketing build up the engagement between brand and followers?Minh T.H. Le
2024The spread of fake news: Disclosure willingness roleMinh T.H. Le
Showing results 1 to 7 of 7