Browsing by Author Nguyen Viet Bang

Showing results 1 to 11 of 11
Issue DateTitleAuthor(s)
2023Customer incivility: cause and effect in the food and beverage industry in VietnamNguyen Viet Bang
2017Determinants of export performance: case of seafood firms in Viet NamNguyen Viet Bang
2023Enhancing satisfaction among Vietnamese students through gamification: The mediating role of engagement and learning effectivenessNguyen Viet Bang
2022Factors driving consumers' attitudes towards facebook advertisements in an emerging market: A case study of VietnamNguyen Viet Bang
2022Factors driving consumers’ attitudes towards Facebook advertisements in an emerging market: A case study of VietnamNguyen Viet Bang
2022Green marketing functions: The drivers of brand equity creation in VietnamNguyen Viet Bang
2022The impact of green marketing mix elements on green customer based brand equity in an emerging marketNguyen Viet Bang
2024Purchase Intention for Vegan Cosmetics: Applying an Extended Theory of Planned Behavior ModelNgo Thi Ngoc Huyen
2023Understanding Gamification Advertising Effectiveness in an S-Commerce Context: A Study in an Emerging MarketNguyen Viet Bang
2022Understanding online purchase intention: the mediating role of attitude towards advertisingHai Ho Nguyen
2022Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand EquityNguyen Viet Bang
Showing results 1 to 11 of 11