Browsing by Author Phuong Kim Thi Tran

Showing results 1 to 8 of 8
Issue DateTitleAuthor(s)
2025The coolness of social behaviors: a branding perspective in alcohol consumptionKhai Trieu Tran; Phuong Kim Thi Tran
2023Destination social responsibility drives destination brand loyalty: a case study of domestic tourists in Danang city, VietnamPhuong Kim Thi Tran; Hue Kim Thi Nguyen; Loc Thi Nguyen; Hong Thi Nguyen; Thanh Ba Truong; Vinh Trung Tran
2026Exploring the impact of experiential learning on students’ career intentions through vocational identity in the hospitality and tourism higher educationDiep Ngoc Su; Nga Quynh Thi Vo; Phuong Kim Thi Tran; Tram Huyen Thi Thai; Nhat Thong Thi Nguyen; Barry O’Mahony
2026The Hierarchical Formation of Destination Brand Equity With Lifestyle Congruence as A Contingent Factor: A View of Service-Dominant Logic and Social Exchange TheoryAngelina Nhat Hanh Le; Nguyen Huu Khoi; Dong Phong Nguyen; Phuong Kim Thi Tran
2024How celebrity attachment influences event participation intentions: from the customer-relationship theory and attachment theory approachesPhuong Kim Thi Tran; Nhi Thao Ho-Mai; Nhi Uyen Thi Nguyen; Uyen Phuong Thi Mai; Nhi Uyen Ngoc Nguyen; Duong Hai Thi Bui; Huy Van Le; Vinh Trung Tran
2026Motivation pathways from celebrity brand love to event co-creation and pay-a-premium intentions for generation Z consumersNhi Thao Ho-Mai; Phong Dong Nguyen; Vinh Trung Tran; Vien Ky Nguyen; Tram Huyen Thi Thai; Hue Kim Thi Nguyen; Phuong Kim Thi Tran
2026Sustainable tourism begins in the itinerary: scale development and validation of the ethically minded tourist behaviorNhi Thao Ho-Mai; Phuong Kim Thi Tran; Vinh Trung Tran; Hue Kim Thi Nguyen; Phong Dong Nguyen
2026When express bespoke tailoring meets tourism: a meaning-transfer model from customer luxury experience to destination marketingNhi Thao Ho-Mai; Phuong Kim Thi Tran; Vinh Trung Tran; Phong Dong Nguyen
Showing results 1 to 8 of 8