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Browsing by Author Phuong Nhi Nguyen Pham
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2026 | The effects of brand anthropomorphism and brand trust on perceived price fairness: Examining the moderating role of brand stereotypes | Phuong Nhi Nguyen Pham; Quang-An Ha; Thanh Trang Bui |
