Communities and Collections

Research Paper

Author(s): Bùi Trần Mai Thy (2025)

AI-Chatbots are used by many companies to provide customer service, which can be effective and economical. Despite its popularity among society, there is a lack of review studies that discover how ethical consideration factors affecting users' trust may be the driving force for credibility. In addition, an increase in trust may also affect customer service (CS) AI-Chatbot's satisfaction and likeli

Research Paper

Author(s): Hà Thu Huyền (2025)

Entrepreneurship“education plays a pivotal role in advancing the United Nations Sustainable Development Goals (SDGs) by equipping individuals with the skills and mindset necessary for sustainable innovation. For housewives, often an underrepresented group in entrepreneurial research, such education provides a pathway to economic empowerment and sustainable business practices, particularly in the r

Research Paper

Author(s): Nguyễn Tuấn Anh (2025)

In the context of growing trends towards green lifestyles and sustainable development, consumers are paying more and more attention to brand's ESG. They often tend to prioritize brands committed to environmental protection, social contribution and transparent governance. Being aware of that before deciding to buy GPs, they recognized this as part of their personal responsibility in creating positi

Research Paper

Author(s): Nguyễn Bảo Quỳnh Anh (2025)

The Portuguese banking sector has undergone significant transformations in recent years, especially after the global financial crisis. The need for banks to adapt to challenging economic conditions and maintain competitiveness has made marketing strategies more important than ever. This report focuses on analyzing and predicting the effectiveness of marketing campaigns in the Portuguese banking se

Research Paper

Author(s): Trần Ngọc Đăng Khoa (2025)

Playing a vital role of university students’ education, teamwork skills improve academic achievement and prepare students for the demands of the workplace. also, thanks to the digital transformation in every aspect of life, there has been an increasing trend among students to take advantage of hybrid working style in university projects. therefore, this research was carried out to assess the facto

Research Paper

Author(s): Nguyễn Thị Thanh Hương (2025)

In recent years, Vietnam’s financial market has been assessed as high volatility, with stock prices often experiencing sudden shifts due to macroeconomic factors, regulatory policies, and investor sentiment. This complexity poses significant challenges for novice investors, who frequently struggle with analyzing market data and making informed decisions. Their limited financial literacy and restri