Nhà nghiên cứu trẻ UEH : [2014] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 2014
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Issue DateTitleAuthor(s)
2025Credit growth and its determinants: the case of commercial banks in VietnamĐoàn Kim Phụng
2025Rủi ro thanh khoản, rủi ro tín dụng tác động đến hiệu quả hoạt động của một số ngân hàng thương mại Việt Nam trên sàn HOSENguyễn Thị Yến Nhi
2025The impact of advertising value on social media platforms on the purchase intention of Generation Z consumers in VietnamNguyễn Xuân Quỳnh Mai
2025Factors affecting the quality of financial statements through the role of fraud prevention: a case study in VietnamTrần Ngọc Thư
2025Exploring the impact of corporate social responsibility on consumer engagement: a mediation-moderation approachPhạm Hồng Hiển
2025Research on factors affecting Generation Z's intention to use green banking services in Ho Chi Minh City.Lê Hương Linh
2025The impact of artificial intelligence on GenZ’s customer engagement and purchase intention: evidence from cosmetics online shopping in Ho Chi Minh CityĐoàn Kim Thi
2025Researching the impact of social media marketing on purchasing decisions of young consumers in Ho Chi Minh CityLê Hiền Lan Thuyên
2025Exploring consumer's attitudes and willingness toward e-waste recycling for reverse logistics in Ho Chi Minh City: a pathway to support the circular economyNguyễn Ngọc Xuân Mai
2025The impact of government effectiveness on corruption control: an empirical study of 85 developing countries from 2002 to 2021Vũ Duy Khoa
2025Do social media influencers (KOCs/KOLs) advocating for sustainable fashion reduce impulsive fashion shopping among Gen Z consumers?Lưu Huệ Mẫn
2025How AI-generated video advertising enhances customer experience and brand perception: evidence from VietnamPhan Minh Thông
2025Metaverse advertising resistance: a path analysis to negative brand perceptionNguyễn Thái Minh Châu
2025Analysis of factors influencing the slow fashion purchasing behavior of Gen Z in Ho Chi Minh City: The moderating role of perceived financial riskHoàng Trần Khải Nhi
2025Do banks have more incentives to create liquidity? Evidence from terrorist attacks around the worldPhạm Truyền Đăng Thông
2025The surge of Mega Livestreams and Fomo simultaneously shift consumer buying behavioursNguyễn Trà My
2025Attitudes and behavioural intentions of young people toward green sm ride-hailing service in Ho Chi Minh CityLê Trung Thạch
2025Study on the impact of green gamification on brand awareness of the sustainable university and brand engagement among students at the University of Economics Ho Chi Minh CityNguyễn Đức Phúc Kiên
2025Factors influencing young people's decision to choose green tourism destinations: a case study in Ho Chi Minh CityLê Nguyễn Phương Linh
2025Investigating the relationship between e-commerce and customer satisfaction through logistics services: analyzing and exploring factors affecting the reactions of Young consumersNguyễn Thị Thùy Linh
Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 2014
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