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Issue Date	Title	Author(s)
2025	Exploring the influence of Bank fintech on green credit: Insights from Vietnam	Nguyễn Ngô Thanh Trúc
2025	Enhancing brand loyalty through brand love and brand forgiveness: A comparative study of Katinat and the coffee house	Huỳnh Gia Thịnh
2025	Consumer purchasing intention towards organic agriculture products: A livestreaming-driven and trust-based model	Ngô Thị Khánh Nhi
2025	Exploring consumer impulsive buying behavior during shopee live streaming: The role of flash sales and parasocial interactions	Phan Duy Ngọc
2025	The impact of Tiktok on generation Z's online cosmetic purchase intention in Ho Chi Minh City: Applying the s-o-r model.	Nguyễn Thị Ngọc Yến
2025	Ảnh hưởng của Greenwashing đến hành vi mua hàng của người tiêu dùng ở TP HCM: Trường hợp đối với ngành hàng mỹ phẩm thuần chay	Trương Dương Mộng Tuyền
2025	Integrate online support services and chatbots to increase customer experience	Tran Thi Thuy Trang
2025	Unveiling the impact of management trainee programs on employer attractiveness: Empirical evidence from Ho Chi Minh City	Lee Chang My
2025	Exploring how interaction with ai content recommendation algorithms influences travel intentions and destination advocacy among tourists on short video platforms	Võ Hoàng Yến Linh
2025	Bridging green organizational identity and green creativity through knowledge sharing in companies in the tourism and hospitality industry	Phạm Huy Hoàng
2025	The Influence of Greenwashing on the Negative Responses of Gen Z in Ho Chi Minh City: Mediating Roles of Brand Hate and Brand Hypocrisy	Nguyễn Hà Thảo Ngân
2025	The influence of social media marketing on sustainable consumption behavior: The role moderating of perceived environmental responsibility	Thái Hồng Mỹ
2025	Purchase Intention on E-commerce: The Role of Green Finance	Giang Anh Tú
2025	Survey on Student Satisfaction with Metro Services in Ho Chi Minh City: The Case of Metro Line No. 1	Trần Khánh Ngân
2025	Enhancing the purchase of green behavior of generation Z in the context of the fashion industry: The moderation of social media usage	Đinh Đức Minh
2025	Research on technological change: The role of quick response code features in consumers’ continuous use intention	Nguyễn Đoàn Hạnh Nhi
2025	Size, Geography, and GVC Participation of Firms in 10 Southeast Asian Countries: Implications for the RCEP	Huỳnh Châu Đại Lộc
2025	The factors prevent young people from adopting a plant - based diet in Ho Chi Minh City	Nguyễn Minh Thiện
2025	The Impact of Micro and Macroeconomic Factors on Corporate Performance: Evidence from Non-Financial Listed Companies on the Ho Chi Minh Stock Exchange	Cấn Hoàng Anh Quân
2025	The application of immersive technology in fashion e-commerce platform: Gamer’s perspective in Viet Nam	Trần Nam Khánh