The factors affecting intention to use Chat GPT of young generation in Ho Chi Minh City

Abstract

Chat GPT is a chatbot tool with a rapid increase in the number of users after its launch in the world, including Vietnam. The topic sets out research on the factors affecting the intention to use Chat GPT among young people today. The main objective of the research is to find out the main factors affecting the intention to use Chat GPT among young people today. The research was proposed with a model of 7 factors related to the intention to use Chat GPT including Social Influence, Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, User Motivation, Personal Innovativeness, and Belief. The research was carried out through two phases: Secondary Data Research and Quantitative Research: Secondary Research: Systematize theoretical bases from related research papers and propose models. Quantitative Research: Collecting data by questionnaires with 304 subjects, then analyzing the indicators using Smartpls 4.0 software including Descriptive Statistics, Cronbach's Alpha Reliability Test, Discriminant Validity Test, The SEM Structural Model Test, Multivariate Regression. The results of the research show that the majority of factors have a positive impact on the intention to use Chat GPT of young generation in Ho Chi Minh City. Accordingly, the main factor affecting Intention is Personal Innovativeness, whereas Belief is said to have the least influence. In addition, the variable Social Influence has no impact on Intention to Use but affects the intermediate variable User Motivation. These results have contributed to making recommendations to help businesses and researchers better understand the needs and tastes of users to make development plans, improve the product use experience and increase the usefulness of the Chat GPT system