Innisfree and the responds from consumers after the impacts of social media crisis

Abstract

By the process of research, we had already been received the data from interviewees to make the conclusion around consumption and reaction. Having used the theories from “Consumer Behavior’ credit and the teaching of Ph.D Le Thi Hong Minh, we made the hypothesis and find the direction to demonstrate that. When we design the collect information approach to delight the research problem, the approach was divided into 2 forms, namely quantitative data and qualitative data, with a sample consist of 25 students in big city of the Southern of Vietnam, I.E. Ho Chi Minh city, Can Tho city. Almost, they know about Innisfree and their social media crisis, that explain why we are able to explore the useful viewpoints within 2 months. In this research, we used the information source from: • oracle.com • mediatoolkit.com • “Consumer Behavior” by Rachel R. Solomon, Saint Joseph’s University