Explaining Intention to Use Cloud Computing Service to Expecting Sustainable Development: Antecedents and the Moderating Effects of Age

Abstract

Cloud computing offer faster and convenient computing services in new developing generation. It could be helping businesses lower operating costs, and reduce carbon emissions for long-term and assist the sustainable development of enterprises. This research aims to use the UTAUT and security risk to develop an evaluated model to clarify individual cloud computing user's behavioral intention and find out whether various differences of behavioral intention exist between different age groups. The findings contribute to the extant literature that perceived ease of use, perceived usefulness, relative advantage, and compatibility have significant positive influences on attitude toward behavior for cloud computing but security risk has not significant influence consumer behavioral intention even it appears negative. In addition, the usefulness of cloud computing service has higher influence on attitude for the younger generation.