Factors Affecting the Adoption of Information Technology in Medium and Small Enterprises: A Case Study in Mekong Delta, Vietnam

Abstract

This research endeavors to discern the determinants influencing the adoption of information technology in the management practices of small and medium-sized enterprises (SMEs) situ-ated within the Mekong Delta region of Vietnam. Leveraging the Unified Theory of Ac-ceptance and Use of Technology (UTAUT), PLS-SEM, and ANN models, this study ranks the pivotal factors that impact the decision to integrate information technology into SME management. The identified factors, in order of significance, encompass (1) Support from State Agencies, (2) Managerial Qualifications, (3) Competitive Landscape, (4) Enterprise Scale, and (5) Employee Qualifications. The investigation encompasses 496 SMEs across the Mekong Delta and evaluates them based on 18 criteria. Notably, the findings underscore that the most influential factor shaping the decision to implement information technology in en-terprise management is the level of support extended by State agencies.