Nature-driven innovation: How nature contact at work expands cognitive horizons through Attention Restoration Theory (ART)

Abstract

Nature-driven innovation is gaining significant attention in both academic and professional settings, especially in the context of enhancing cognitive performance and creativity in the workplace. This paper explores the growing focus on nature-driven innovation in improving cognitive performance and creativity in the workplace. It highlights the role of nature contact at work through the lens of Attention Restoration Theory (ART), which suggests that exposure to natural environments helps restore cognitive resources depleted by mental fatigue. This restoration enhances focus, creativity, and problem-solving abilities. By analyzing existing literature and empirical studies, the paper discusses the cognitive benefits of nature-inspired workspaces or even brief exposure to nature, such as reduced stress, improved attention, and heightened innovation. It also examines the broader organizational implications, particularly in fostering employee productivity and creativity. Ultimately, the paper underscores the potential of nature-driven innovation to expand cognitive horizons, offering valuable insights for future research and workplace practices. Data were collected through questionnaires surveyed from 315 people using the convenience sampling method. As a result, there were 302 valid samples. Collected data were analyzed by SmartPLS for inferential statistics. The PLS-SEM analysis was executed through a two-step process, including assessing the measurement and structural models. We applied the disjoint two-stage approach that is often employed in the context of PLS-PM to estimate models containing second-order constructs. This study explores the relationships between Nature Contact at Work (CNW), Broader Cognitive Process (BCP), Creativity (CR), Positive Emotion (PE), and the moderating role of Openness to Experience combined with CNW in the Vietnamese context. The results show that CNW positively impacts BCP, CR, and PE, with BCP and PE playing mediating roles in these relationships. However, the moderating role of Openness to Experience is not significant in affecting BCP and CR, suggesting that cultural and organizational structures in Vietnam may influence the findings. The study highlights the importance of collaborative networks and empowerment in fostering creativity in organizations