The moderating role of entrepreneurship education in advancing sdgs: Empowering housewives' sustainable entrepreneurial intentions in online business

Abstract

Entrepreneurship“education plays a pivotal role in advancing the United Nations Sustainable Development Goals (SDGs) by equipping individuals with the skills and mindset necessary for sustainable innovation. For housewives, often an underrepresented group in entrepreneurial research, such education provides a pathway to economic empowerment and sustainable business practices, particularly in the realm of online business. However, the moderating role of entrepreneurship education in shaping sustainable entrepreneurial intentions”among housewives remains underexplored. This research will focus on “THE MODERATING ROLE OF ENTREPRENEURSHIP EDUCATION IN ADVANCING SDGS: EMPOWERING HOUSEWIVES’ SUSTAINABLE ENTREPRENEURIAL INTENTIONS IN ONLINE BUSINESS”. The study develops a theoretical framework to examine the impact of motivations, personal attitude, subjective norm, self-efficacy and household characteristics on housewives' sustainable entrepreneurial intentions in online business. Additionally, it explores the moderating role of entrepreneurship education in these relationships. Data collected from over 267 housewives were analyzed using structural equation modeling (SEM) to identify variations across demographic and contextual groups. The findings reveal that entrepreneurship education significantly enhances sustainable entrepreneurial intentions by strengthening the effects of key behavioral factors, though its impact varies among different groups. This research highlights the transformative potential of entrepreneurship education in empowering housewives to engage in sustainable online business practices, contributing to economic growth and advancing SDGs. The results provide valuable insights for policymakers and educators to design tailored entrepreneurship education programs that address the unique needs of housewives, fostering their active participation in achieving global sustainability goals