How eco-anxiety and environmental concern influence on consumer’s intentions toward green products: A value-based system perspective

Abstract

Increasing severely the current environmental problems related to climate change and global warming. Consumers suffer from ecological concerns and become more anxious regarding non-sustainable development. In response, consumption towards green products is represented as a potential element to reduce and address the effect of environmental pollution. While the prior studies revealed that consumers express the positive attitudes to purchase green products, the possibility to perform real behaviours remains low. Given this context, this research has an objective to identify how consumers' environmental concerns and eco-anxiety enhance the green purchase intention in Vietnam as an emerging market based upon consumption values (CVs) and personal value (PVs) theories framework. Additionally, this research examines the vital role environmental concern plays in potentially predicting eco-anxiety. Using PLS-SEM, 307 sample responses entirely from Ho Chi Minh city residents were collected. The exploration proposes that environmental concern and eco-anxiety is a necessary element in determining green consumption intentions. Consumption values ( social value, ecological value, epistemic value, and emotional value) perform a notable role in explaining consumer’s eco-friendly purchase intentions. Besides, the research also highlights the correlation between environmental concern and the rise of eco-anxiety in the realm of green consumption. Finally, these results inform insightful implications to managers, practitioners, and policymakers in encouraging sustainable development