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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/75474
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dc.contributor.advisorHoàng Trọngen_US
dc.contributor.authorĐinh Dương Uyên Nhien_US
dc.contributor.otherTạ Ngọc Cườngen_US
dc.contributor.otherPhạm Minh Hùngen_US
dc.contributor.otherLê Diễm Quỳnh Trânen_US
dc.contributor.otherNguyễn Gia Yếnen_US
dc.date.accessioned2025-07-10T08:34:17Z-
dc.date.available2025-07-10T08:34:17Z-
dc.date.issued2025-
dc.identifier.urihttps://digital.lib.ueh.edu.vn/handle/UEH/75474-
dc.description.abstractTikTok Shop is an e-commerce platform that is growing strongly, aiming to become a shopping paradise for young people, especially students. Therefore, we do this research to survey the factors which influence the purchasing decisions of college students in HCMC. This research using quantitative methods, collects the data from 169 college students in HCMC through a questionnaire designed with a 5-point Likert scale. We use some typical analytical methods such as “descriptive statistics, Cronbach's Alpha test, exploratory factor analysis (EFA), and regression analysis.”To solve this study, we use independent variables including Ease of use (EU), Trust (T), Perceived threats (PT), Social influence (SI), Promotion (P) and Consumer’s feedback (CF). In which, except for Perceived threats (PT), all the remaining independent variables have positive effect on the dependent variable, especially Social influence (SI), which has the strongest effect on the dependent variable. Through this study, sellers on TikTok shops can clearly understand customers' shopping behavior and optimize marketing strategies to improve the shopping experience. From there, they can increase recognition as well as revenueen_US
dc.format.medium72 p.en_US
dc.language.isoenen_US
dc.publisherUniversity of Economics Ho Chi Minh Cityen_US
dc.relation.ispartofseriesGiải thưởng Nhà nghiên cứu trẻ UEH 2025en_US
dc.subjectTikTok Shopen_US
dc.subjectE-commerce platformen_US
dc.subjectCollege studentsen_US
dc.subjectPurchasing decisionsen_US
dc.subjectHCMCen_US
dc.titleFactors influencing college students’ buying decisions on Tik Tok Shopen_US
dc.typeResearch Paperen_US
ueh.specialityThương mại - Quản trị kinh doanhen_US
ueh.awardGiải Cen_US
item.openairetypeResearch Paper-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
item.fulltextFull texts-
item.cerifentitytypePublications-
item.grantfulltextreserved-
Appears in Collections:Nhà nghiên cứu trẻ UEH
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